Stardust Central is a young streetwear apparel brand selling galaxy print clothing and accessories.
Their branding is a twist on the bright, bold retro trend designed to catch the eye of the young target audience.
As a young brand, the main focus is to stick in the mind of first-time visitors. This process is achieved through bold visual branding.
After a thorough optimisation of the site content, impressions on Google increased 29 fold.
Process & Results
After researching the company and its target customers, I designed the brand identity for the website and social media channels.
The website design focuses on creating a smooth user experience and gently guiding visitors to products.
After launching the site, I created text content and optimised it for SEO. The results were a 29 times increase in impressions on Google.